Conchie is the founder and managing partner at CF Creative, a strategic multicultural communications, marketing and demand generation provider that helps minority-owned businesses to streamline their sales, branding, and go-to-market strategies to exceed revenue goals. As a business development evangelist and corporate author, Conchie had a successful career in executive roles at HP, Microsoft and American Airlines, generating close to a billion dollars in wins through her sales and proposal writing strategies.

Conchie is one of 10 Hispanic entrepreneurs (and the only one in Florida) featured in "Latino Owned Businesses: Shining a Light on National Trends", a 2018 report on the impact of Hispanic entrepreneurship in the U.S., by Stanford University and the Federal Reserve Bank of New York. In 2017, CF Creative received the Minority Marketing and Communications Firm of the Year Award by the U.S. Department of Commerce and the Minority Business Development Agency, for which they were again nominated in 2019. Conchie was named one of Women’s Enterprise magazine’s Top Woman Business Enterprise CEOs of 2017, a list of visionary business leaders who are dynamically demonstrating the value of women business owners. Conchie is further a recent alumnus of the Stanford University Latino Entrepreneurship Initiative; a business expert speaker for People Magazine’s “People en Español Poderosas”; author of "Undrawn", an Amazon #1 best selling novel, and a sponsor of the International Women’s Entrepreneurial Challenge (IWEC). Connect with Conchie on Instagram, LinkedIn and Twitter.